Tuesday, February 12, 2008

The Future of Trade Publishing

Last May at BookExpo, Mike Shatzkin of the IdeaLogical Company, who for a generation has been thinking about the future of all types of reading in its relationship to publishing, delivered a fascinating overview of every which way book-reading can morph in the future. At the beginning of the talk, his statements were provisional. As he went on, they became less so. But in all cases, they are provocative not only about the future of book-publishing but the future of book-selling and book-reading. Click here to read his talk. It has particular implications for literary books about three-quarters of the way through.

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